To become a ‘trusted information creator’, the Campaign had to meet 10 key criteria. This was to prove its print and online content is evidence-based, understandable, jargon-free, up-to-date and produced to the best possible standard.
Simon Williams, CEO of the Anaphylaxis Campaign, said: “As a charity offering support to the anaphylaxis community, it’s vital that people know they can trust the information we provide. Gaining the PIF TICK verifies that we have a strong process for developing the evidence-based information we publish. It’s testimony to the excellent standards and quality of our team, who make sure the people we support can access relevant and up-to-date information on all aspects of anaphylaxis as and when they need it.”
The Anaphylaxis Campaign’s published information is available on its website, with factsheets, a knowledgebase and webinars, and also in print in places such as GP surgeries.
The PIF TICK, which launched in May 2020 is run by the non-profit Patient Information Forum (PIF).
In July 2021, a public website, www.piftick.org.uk, was launched to raise awareness of PIF TICK accredited members and help people find trusted health information.
The site also includes guides on topics including spotting false health information and understanding evidence.
PIF TICK manager Dan Wills said: “We are thrilled to welcome the Anaphylaxis Campaign to our ever-growing community of accredited PIF TICK members. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.”