ready2reactuk – a new campaign to save lives

ready2reactuk – a new campaign to save lives

  • 17 October 2023
  • News

ready2reactuk is a new campaign aiming to avoid preventable deaths caused by anaphylaxis in the UK through education. It’s focussed on raising awareness of the importance of regularly updating AAIs (Adrenaline Auto-Injectors) so that people with allergies are ready to react in an emergency.

The campaign is run by pharmaceutical company Viatris in partnership with Anaphylaxis UK along with other leading UK allergy organisations the British Society for Allergy and Clinical Immunology (BSACI) and the Natasha Allergy Research Foundation.

For people with the most serious allergies, a reaction can be life threatening and needs treating straight away with adrenaline. People who are diagnosed with potentially serious allergies are prescribed adrenaline auto-injectors to used in an emergency. The advice is to carry two at all times and check that they are in date – as they have expiry dates and need updating every two years. But a survey conducted by ready2reactuk showed that 1 in 4 people who have serious allergies don’t always carry their adrenaline auto-injectors with them, and less than half feel confident using them. 

Knowing the signs of an allergic reaction and what to do in an emergency, and carrying your adrenaline auto-injectors if you are prescribed them, can save lives.

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