Survey shows over half of young people with a food allergy or intolerance have avoided eating out in the last six months due to their condition.
The results are from a bespoke survey, released by the Food Standards Agency (FSA), in partnership with Allergy UK and the Anaphylaxis Campaign, on the views of young people living with food allergies and intolerances. The survey also revealed that while 67% of respondents reported being aware of the legal requirement of food businesses to provide information on the top 14 allergens, only 14% felt extremely confident asking for allergen information when dining out and 14% reported feeling not at all confident.
The FSA, working with Allergy UK (AUK) and Anaphylaxis Campaign (AC), has launched easy to ASK, a campaign designed to empower young people to ask food businesses about allergens when eating out, so that they can make safe choices. The campaign follows several allergy-related deaths among young people – data shows that children and young adults are disproportionately more prone to die from an allergic reaction than adults.
‘We are delighted to be working with the Food Standards Agency on the Ask the Question project. It is unfortunate that most serious allergy related instances and even deaths happen when young people are eating out, or buying takeaway food. We have communicated extensively with young allergy sufferers to make sure they take responsibility for their condition when eating out, but it is also vital that foodservice establishments take the initiative to help prevent tragic accidents. Ask the Question is a timely development which will provide important materials for foodservice staff and will give allergic consumers more confidence when they go out to eat. We are happy to provide access to our extensive range of information resources to any food business that needs further help and advice.’ Chief Executive, Lynne Regent.
Easy to ASK is also a reminder to businesses to be up front about the provision of accurate allergen information, particularly with this vulnerable group. Asking a customer if they have food allergies could save a life. The campaign includes the simple mnemonic:
- Always ask about allergies
- Speak up
- Keep safe
Research reveals worrying challenges
When meeting new people, 5% of respondents with a food allergy and 11% with a food intolerance reported not telling anyone about their condition at all, potentially risking allergic reactions or fatal consequences. When asked why, some respondents said they felt embarrassed and some said that their condition was too complicated to explain.
Other findings include:
- 59% reported they tend to visit the same places when eating out
- 55% reported always researched the menu online before going to a new or unfamiliar place
- only 9% reported always contacting a restaurant in advance to check they provide allergen information
Food businesses step up
Commenting on the easy to ASK campaign, FSA Chairman Heather Hancock, said:
“We’ve seen real progress in how food businesses approach customers with allergies. However, 60% of the young people surveyed tell us they’ve avoided eating out in the past six months because of their condition.
“Living with a food allergy or intolerance is not easy and can have fatal consequences. Many in this age group will be students starting out at university or college, in new surroundings and with new friends. It’s crucial that they feel confident to speak up and ask for allergen information, and that the people around them make that easier.
“Food businesses have an important part to play in making this age group feel more at ease. They are required always to provide accurate allergen information. Through our easy to ASK campaign, we’re raising awareness and understanding to boost the confidence of young people, and we’re encouraging food businesses to make it easier for everyone to ask the question, speak up and help keep those at risk safe.”
Speaking for the Anaphylaxis Campaign, Lynne Regent, CEO, commented:
“We are delighted to be working with the Food Standards Agency on the easy to ASK campaign. It is unfortunate that most serious allergy related instances and even deaths happen when young people are eating out, or buying takeaway food.
“We have communicated extensively with young people with an allergy to make sure they take responsibility for their condition when eating out, but it is also vital that foodservice establishments take the initiative to help prevent tragic accidents.
“The easy to ASK campaign is a timely development which will provide important materials for foodservice staff and will give allergic consumers more confidence when they go out to eat. We are happy to provide access to our extensive range of information resources to any food business that needs further help and advice.”
Young people and food allergies/intolerances was conducted by the Food Standards Agency in partnership with Allergy UK and Anaphylaxis Campaign. The survey is based on responses from 2599 young people aged 16-24 in the UK.
Many respondents skipped some of the questions. Therefore, tables are based on the respondents to the relevant question, rather than all 2599 respondents.