Pembrokeshire supermarket fined £36,000 for unsafe allergen labelling 

A Pembrokeshire supermarket chain has been fined £36,000 for serious food allergen labelling breaches – highlighting the importance of getting allergen information correct. 

During a routine inspection in July 2024, Pembrokeshire County Council’s Environmental Health Officers found that CK’s Supermarket Ltd had repeatedly failed to meet legal allergen labelling requirements. Despite earlier warnings, the company, located in Narberth, Wales, was still selling several incorrectly labelled products. Random checks on three in-store items — ‘chia’ bread, small multiseed bread, and smokey BBQ Beef Grillsticks — revealed undeclared allergens including sesame seeds and sulphites (sodium metabisulphite). 

The incorrect labels were produced by the supermarket’s head office, affecting multiple store locations. 

Under UK allergen labelling law, pre-packaged foods must clearly list all ingredients, with allergens emphasised each time they appear, using bold, underlined, capitalised text or contrasting colours to ensure visibility and consumer safety. Clear and correct labelling of ingredients is vital to keeping customers with allergies safe and even trace amounts of undeclared allergens can lead to serious allergic reactions, including anaphylaxis. For more information on food labelling, please see the Food Standards Agency guidance. 

Following the inspection, the affected products were immediately withdrawn from sale. In September 2025, Haverfordwest Magistrates Court fined the company £12,000 per offence, plus a £2,000 victim surcharge and £2,849.95 in costs. 

Cllr Jacob Williams, Cabinet Member for Regulatory services said:  

“Food allergen labelling is a legal requirement to protect consumers, especially those with serious allergies, for whom even small quantities of a particular ingredient can be lethal. 
 
“We welcome the company’s early guilty pleas and the court’s sentence, and hope the level of fines imposed remind all food businesses how important it is to ensure labelling is accurate and legally compliant.” 

Support for food businesses 

At Anaphylaxis UK, we work closely with food businesses to help them understand and meet their legal responsibilities around allergens. From staff training and practical guidance to expert resources, we’re here to help. 

Learn more about how we can support your business.