Approaching local media is a fantastic way to raise awareness of your incredible fundraising journey and Anaphylaxis UK.
Sharing your story and fundraising efforts with your regional media can be a powerful way to help others – a parent of a newly diagnosed child with a serious allergy may read your story and then calls Anaphylaxis UK’s Helpline for advice, or a young person living with allergies may want to become a volunteer for us, or a child may be inspired to fundraise and host an allergy-friendly cake bake at school. And, hopefully, the kindness of strangers will boost your fundraising pot with a few extra pennies and pounds.
If you are thinking about reaching out to your local newspaper, radio station, or regional news team, here are some useful tips to consider:
Here are some allergy statistics and information about Anaphylaxis UK, should you wish to mention when talking to the media:
Please remember that there is no pressure or expectation to use local media. We understand that every story is personal, and you may not feel comfortable reflecting on the challenging times and sharing emotions with the public. The choice is completely yours, and we will support you either way.