Job Summary

The focus of the Digital Marketing Officer is to support the delivery of our digital campaigns and grow our online presence, using the website and SEO to deliver impactful digital marketing activity. You’ll work across channels to engage our audiences, support campaign delivery, and help us reach more people with our message.

The Digital Marketing Officer will play a crucial role in the delivery of our five newsletters, which are sector specific, growing subscriber numbers, but also analysis of engagement statistics. An interest in allergy management would be beneficial, to enable you to write engaging content for the website and blogs that are search engine optimised.

Reporting directly to the Senior Communications Manager you will be responsible for developing high quality marketing collateral.

You will also utilise and interpret data from digital marketing tools (analytics, heatmapping etc) to improve the performance of our website, monitor key email marketing metrics and use these findings to identify trends and insights and recommendations for areas to improve.

Core responsibilities

  • right_arrow_orange_icon Coordination of our newsletter portfolio, using Mailchimp – 5 monthly newsletters to varied tailored audiences.
  • right_arrow_orange_icon Plan and execute additional email marketing campaigns outside of regular newsletter programme.
  • right_arrow_orange_icon Create compelling and relevant content, including subject lines, copy, visuals, and calls-to-action (CTAs).
  • right_arrow_orange_icon Strong copywriting skills to create engaging email marketing content that follows brand guidelines and tone of voice.
  • right_arrow_orange_icon Experience in managing, maintaining and growing subscriber lists.
  • right_arrow_orange_icon Ensure all email campaigns comply with relevant data protection laws and email marketing regulations such as GDPR.
  • right_arrow_orange_icon Ability to write engaging content for web pages and blog posts that is optimised for search engines.
  • right_arrow_orange_icon Responsible, alongside Comms Managers, for the day-to-day management and maintenance of the website (WordPress).
  • right_arrow_orange_icon Ensure all pages are SEO friendly, including excellent UX and UI.
  • right_arrow_orange_icon Ability to design high quality marketing resources such as social media posts, posters, brochures using Canva or similar.

Experience

  • right_arrow_orange_icon Proven experience in digital marketing, content creation (Essential)
  • right_arrow_orange_icon Basic knowledge of HTML, CSS, and CMS platforms (e.g. WordPress) (Essential)
  • right_arrow_orange_icon Experience of supporting and implementing digital marketing and communication plans (Essential)
  • right_arrow_orange_icon Experience within healthcare environment (Desirable)
  • right_arrow_orange_icon Previous experience in the charity sector (Desirable)

Skills

  • right_arrow_orange_icon Excellent copywriting and editorial skills with an understanding of digital audiences (Essential)
  • right_arrow_orange_icon Some graphic design or video editing skills (e.g. Adobe Creative Suite, Canva) (Essential)
  • right_arrow_orange_icon Use of Mailchimp (Essential)
  • right_arrow_orange_icon Use of Microsoft 365 (Word, Excel, PowerPoint, Teams) (Essential)
  • right_arrow_orange_icon Excellent written and verbal communication (Essential)
  • right_arrow_orange_icon Use of a Customer Relationship System (CRM) (Desirable)
  • right_arrow_orange_icon Use of ThankQ CRM (Desirable)
  • right_arrow_orange_icon Highly motivated and results orientated (Essential)
  • right_arrow_orange_icon Ability to work both independently and as part of a small charity team (Essential)
  • right_arrow_orange_icon Proof checking & eye for detail and design (Essential)

Qualifications

  • right_arrow_orange_icon Good level of general education, minimum GCSE or equivalent Maths and English (A-C) (Essential)
  • right_arrow_orange_icon Degree in Marketing, Communications, Digital Media, or a related discipline (or equivalent practical experience) (Essential)
  • right_arrow_orange_icon Completed a Level 4 or 6 Digital Marketing Apprenticeship or diploma from CIM, IDM, or similar (Desirable)
  • right_arrow_orange_icon Professional certifications such as Google Ads, Google Analytic (Desirable)

Salary

£30,000 a year – Full-time