The focus of the Digital Marketing Officer is to support the delivery of our digital campaigns and grow our online presence, using the website and SEO to deliver impactful digital marketing activity. You’ll work across channels to engage our audiences, support campaign delivery, and help us reach more people with our message.
The Digital Marketing Officer will play a crucial role in the delivery of our five newsletters, which are sector specific, growing subscriber numbers, but also analysis of engagement statistics. An interest in allergy management would be beneficial, to enable you to write engaging content for the website and blogs that are search engine optimised.
Reporting directly to the Senior Communications Manager you will be responsible for developing high quality marketing collateral.
You will also utilise and interpret data from digital marketing tools (analytics, heatmapping etc) to improve the performance of our website, monitor key email marketing metrics and use these findings to identify trends and insights and recommendations for areas to improve.
£30,000 a year – Full-time