Thirty years ago, Anaphylaxis UK was founded with a clear mission: to prevent deaths from food-induced anaphylaxis and improve the quality of life for people with serious allergies. At the time, knowledge about serious allergies was scarce. People had little access to reliable information and what existed was often insufficient. From the very beginning, our aim was to change this by offering trusted information, training and support. For over three decades, we’ve committed ourselves to that mission.
Anaphylaxis Awareness Week is an exciting and important date in the calendar, giving us an opportunity to really raise awareness of why anaphylaxis and serious allergies need to be taken seriously by everybody, not just by those directly affected. But we can’t do that without your support… So we are calling on everyone to get behind Anaphylaxis Awareness Week 2025. We’d love as many of you as possible to download and use our marketing resources and show your support throughout the week.
We have a range of marketing resources and ideas for you to download and use to show your support for Anaphylaxis Awareness Week 2025. Whether you’re hosting an awareness event, wearing it bright or simply want to show those facing the ‘hidden battle with allergies’ that they are not alone, we’ve got you covered.
Show Your Support Poster
Print off one of these free posters for you to display at work or at school.
The Hidden Battle Poster
Show your support for those facing #TheHiddenBattleWithAllergies by displaying one of our posters throughout the awareness week.
#WearItBright Poster
Taking part in #WearItBright? Download our poster to use in your photos.
Email Signature
Include this email signature and let everyone you email know about Anaphylaxis Awareness Week.
Social Media Graphics
Here you'll find some graphics and suggested copy for posts on Facebook, Instagram, X and LinkedIn.
#WearItBright Colouring
Got children who want to get involved in #WearItBright? Download and print this poster for them to colour in to show their support for Anaphylaxis Awareness Week.
Support AAW25 Stickers
Download and print these handy stickers to show your support for Anaphylaxis Awareness Week 2025.
#WearItBright Stickers
Download and print these #WearItBright stickers and add an extra pop of colour to your outfit during Anaphylaxis Awareness Week!
The Hidden Battle Stickers
Download and print these 'The Hidden Battle with Allergies' stickers and show your support for those living with the emotional impact of allergies.
Get your school involved
We have a dedicated webpage with some suggested ideas for how to get involved at school.
Get involved at work
Wanting to get involved at work? Don't worry we've got lots of ideas and resources to help with that too!
Whatever you do to support Anaphylaxis Awareness Week, don’t forget to tag us @AnaphylaxisUK! We can re-post to our followers and spread the word as far and wide as possible.