The Fundraising Manager (Individual Giving and Legacy) will play a crucial role in the delivery of our individual giving programme, including legacy marketing and pipeline management. This role involves supporting the delivery of digital marketing and fundraising initiatives, and donor acquisition, retention and stewardship programmes to ensure sustainable income growth for the charity.
The Fundraising Manager (Individual Giving and Legacy) will play a crucial role in the delivery of our individual giving programme, including legacy marketing and pipeline management. This role involves supporting the delivery of digital marketing and fundraising initiatives, and donor acquisition, retention and stewardship programmes to ensure sustainable income growth for the charity.
Donor Stewardship: Develop and maintain relationships with individual donors, ensuring high levels of donor satisfaction, engagement and retention.
Data Import & Analysis: Import and manage all individual giving income and supporter data onto the Customer Relationship Management system (CRM). Analyse donor data using the CRM to identify trends, opportunities, and areas for improvement in fundraising strategies. Manage Gift Aid declarations to optimise income generation and ensure compliance with HMRC.
Collaboration: Work closely with the Community Fundraising Manager and Communications and Marketing team, and other colleagues to align fundraising activities with the overall strategy of the charity.
Reporting: Regularly report on fundraising and supporter marketing activities, outcomes, and financial performance.
Compliance: Ensure all fundraising activities comply with relevant legislation, best practice and the Fundraising Code.
In Memory: Manage, maintain and administer all current and future in memory giving platforms and products, including tribute funds and other offers. Forge relationships with bereaved families who are in touch with the charity.
Gifts in Wills: Plan and deliver a new legacy stewardship strategy to bring growth in future legacy income.
Proven experience in individual giving and legacy fundraising or a similar role within the charity sector (Essential)
Experience in managing raffle and lottery programmes (Desirable)
Develop and manage from scratch a portfolio of individual giving and legacy leads with timely solicitation of Anaphylaxis UK donors (Essential)
Management of donor events (Desirable)
Strong project management skills (Essential)
Use of Microsoft 365 (Word, Excel, PowerPoint, Teams) (Essential)
Excellent written and verbal communication (Essential)
Proficiency in using fundraising databases and digital tools (Essential)
Use of a Customer Relationship System (CRM) (Essential)
Use of ThankQ CRM (Desirable)
Highly motivated and results orientated (Essential)
Ability to work both independently and as part of a small charity team (Essential)
Good level of general education, minimum GCSE or equivalent Maths and English (A-C) (Essential)
Fundraising qualification (e.g. Chartered Institute of Fundraising Diploma or similar) (Desirable)
£30,000 a year – Full-time
