The AIM (Anaphylaxis Information Matters) campaign has been created to provide primary care providers and patients with tools and knowledge to enable better allergy care.
The campaign coincides with the launch of the National Institute for Health and Care Excellence (NICE)’s quality standards for Food Allergy and Anaphylaxis.
The campaign comprises of several key pieces of materials – these are accessible on the links below. All of these materials will be distributed to GP surgeries with assistance from two of the pharmaceutical companies who market Adrenaline Auto-Injectors.
A patient information leaflet
This has been developed for people who have recently been diagnosed with a severe allergy. You can read this publication digitally here and also download as a PDF on this link AIM Patient Support Booklet FINAL.
NICE Quality Standard Summary
Here we have summarised the key points from the NICE Quality Standards for Food Allergy and Anaphylaxis into a one page document. You can download this as a PDF here.
In addition to these materials a campaign specifically aimed at GPs will run on Doctors.net in April and May. This will also feature an informative video with Dr Andrew Clark, leading paediatric allergy Consultant from Addenbrooke’s Hospital in Cambridge.
Dr Andrew Clark, explained: “The UK is experiencing a large increase in the number of people at risk of severe allergy. It’s really important for these people to protect themselves. Healthcare professionals should take a full allergy history and, if the patient is at risk, they need referral to an Allergy Centre for a comprehensive management plan and a regular prescription for adrenaline auto injectors. Staying protected is vital and can be done by understanding the condition, identifying the triggers, avoiding the risks and knowing how and when to use the treatment.”
Funding for this campaign was kindly provided by the Durant and Lineham families who both lost daughters to anaphylaxis in recent years. Both girls were tragically unaware how severe their allergy could be and had not been prescribed adrenaline auto-injectors.