Ethical Corporate Relationship Policy
Reason for Policy:
a) The Anaphylaxis Campaign (TAC) aims to support individuals with life-threatening allergies and their carers. Many products can be potentially dangerous to people with such allergies and much of our activity is focussed on raising awareness of these risks by working with the Food Industry and other commercial organisations.
b) TAC raises all of its resources through its activities and from membership subscriptions. Income from advertising, cause related marketing, benefits in kind and sponsorship of our activities by commercial organisations is necessary to TAC’s continued existence, but we need to ensure that taking such income does not undermine our fundamental aim to mitigate the risks of life-threatening allergies.
c) This policy is designed to set out the consistent guidelines and boundaries for working with commercial organisations. It will provide openness and clarity for all our stakeholders on the nature of our engagement, and guidance for staff.
2. Policy Statement:
TAC seeks opportunities to work with external organisations to achieve shared objectives. However, TAC’s independence is vital to the maintenance of our reputation for providing unbiased and accurate information for members and the wider public on anaphylaxis. Neither advertising (both in printed publications and on our website), nor any sponsorship of our activities or other relationships with corporate supporters, should bring the organisation into disrepute. We adhere to the following guidelines.
3. Principles Statement:
Clarity of TAC’s role - the acceptance of any sponsorship, advertisement or creation of other links with corporate supporters will not constitute TAC’s endorsement of the sponsors/advertisers/supporter’s products or services, and this will be made explicit in our printed publications and on our website.
Transparency – all advertisements and any promotional or commercial material or information in the form of articles or display advertisements (including banners and logos) will be clearly indicated and identified as such, separated and distinguished from the editorial content. All advertising (including, but not limited to web pages, pop-up windows and banners) have to be identified with the word “Advertising” or similar, clearly identifying the advertiser. Similarly, all events, products or activities sponsored by companies will be clearly identified as such.
TAC will only accept sponsorship or advertising that is appropriate and accords with our aims and values. Section 4 Restrictions gives details of the types of sponsorship or advertising that will not be accepted.
TAC does not offer direct third party access to our database of members.
The Anaphylaxis Campaign, PO Box 275, Farnborough, Hampshire GU14 6SX. Registered charity: 1085527
Company Limited by guarantee. Company number: 4133242
Telephone: 01252 546100 Helpline: 01252 542029 info@anaphylaxis.org.uk www.anaphylaxis.org.uk
4. Restrictions
TAC will not accept sponsorship or advertising that:
a) Contains provocative images
b) Contains or promotes offensive or inappropriate language
c) Contains, facilitates or promotes defamatory, libellous or unlawful content
d) Promotes alcohol, tobacco products, firearms or other weapons, gambling activities
e) Promotes uncertified pharmaceutical products
f) Promotes products that make unsubstantiated claims to ameliorate allergic reactions or sensitivity
g) Contains any content which could reasonably be considered to discriminate or which encourages others to discriminate against any group on the basis of race, gender, sexual orientation, age, disability, faith or gender reassignment.
